Lancaster – The Pennsylvania Liquor Control Board (PLCB) today welcomed local officials and the public to the grand opening of a Fine Wine & Good Spirits Premium Collection store at Shoppes at Belmont, 1565 Fruitville Pike, Lancaster.
With more than 11,500 square feet of space, this new store in a popular retail center features more than 4,600 wines and spirits, including luxury products and Premium Collection spirits. The store also carries the popular Chairman’s Selection® products, which are hand-selected, highly rated wines available for less than nationally quoted prices.
The Fine Wine & Good Spirits Premium Collection store offers a warm, welcoming atmosphere for consumers to browse the extensive selection. The focal point of the store is the center table, where customers can find staff to answer questions or provide recommendations. The center table, which includes a tasting bar, provides counters for highlighting promotional items and educational materials for customers such as:
• Answers to frequently asked questions about wine and spirits
• A vintage chart
• A food pairing outline
• A party planning guide
• A calorie chart
• Tips for responsible hosting and consumption