lpfm

The Low Power FM (LPFM) radio service was created by the Commission in January 2000.  LPFM stations are authorized for noncommercial educational broadcasting only (no commercial operation) and operate with an effective radiated power (ERP) of 100 watts (0.1 kilowatts) or less, with maximum facilities of 100 watts ERP at 30 meters (100 feet) antenna height above average terrain (HAAT).  LPFM stations can only be licensed and operated by local, nonprofit organizations with an established community presence. Programming reflects the public interest of the neighborhood and communities served. The same rules that apply to all broadcast stations apply to LPFM stations.  While LPFM stations are prohibited from airing commercials, they can provide underwriting announcements. An undereducated person on the subject may not be able to distinguish between the two, so let’s go over what is permitted on a LPFM station.  Underwriting is the legal term used to identify, or acknowledge over the air (on air) financial support received from a source. Whether that be a human, corporation or other type of entity. On LPFM stations, messages should be short and to the point. Entity name, location, contact, value neutral information etc. LPFM station underwriting messages can not contain calls to action, specific prices or anything that would appear to be commercial content.  Typically, an underwriter will receive numerous messages for a fixed length of time. This is usually because the amount of financial support will only pay so many bills to keep the station operating. You will find that this is the main source of income at some LPFM stations, while others incorporate the concept of on air fund drive campaigns. Some stations may also do both.  Because LPFM stations are nonprofit, there may be a limited audience to appeal to for donations over the air. Underwriting helps LPFM stations fill the financial gaps and plan ahead, purchase new equipment and/ or pay employees.  Unlike 50,000 Watt FM stations, Low Power FM stations operate at much less power, to cover their community of license and not the entire tri-state area. With low overhead and community support, LPFM stations can sustain long term operations for a nominal amount of money, as compared with that of a full power station. Finally, while LPFM stations are licensed to operate for unlimited hours, some may sign off to save money or because of lack of people to operate the station overnight.

 

For More on LPFM, Visit: https://fcc.gov/lpfm

 

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